Unable to Look into Facebook through Gardenscapes: A Unique Approach to Advertising

Gardenscapes, a popular mobile game that combines Match-3 gameplay with narrative elements, has taken a unique approach to advertising. The game's developers have incorporated playable advertisements, also known as video-type materials, to attract users and display interesting gameplay.

According to data from App Growing Global, videos of various sizes for Gardenscapes accounted for more than 70% of the ads on Google Play in the past three months. This indicates that the game's advertising strategy is highly effective in attracting users.

The addition of Minigames has also been a significant factor in the game's success. These short, bite-sized games are designed to be played within the main game, providing an additional layer of engagement for players. The inclusion of Minigames has helped to offset the sense of loss that users may experience when they open the game and realize it is not as expected.

Furthermore, the use of Minigames cleverly avoids regulatory risks associated with misleading advertisements. By allowing users to play a portion of the game in the advertisement itself, Gardenscapes creates an expectation among players that they will be able to continue playing the game after downloading it. However, only a small part of the game is actually playable, making this approach relatively rare and effective.

In conclusion, Gardenscapes' advertising strategy has been successful due to its innovative use of playable advertisements and Minigames. By providing an engaging gameplay experience within the advertisement itself, the game creates an expectation among players that they will be able to play the full game after downloading it. This approach not only attracts users but also cleverly avoids regulatory risks associated with misleading advertisements.

Unable to look into facebook through gardenscapes